This project had an objective of redesigning the identity of Tooth & Nail Records, a record label in Seattle, WA. The original logo for the label was simply black and white with the text “Tooth & Nail Records” and had a white frame around it. The logo resembled a Polaroid photo and it did not reflect the personality of Tooth & Nail. I decided to achieve this by designing the logo to have a rock & roll look and feel to it since that is the general genre of the bands that Tooth & Nail sign.